We’ve all been there—scrolling through our feeds, only to pause on an ad that feels so real we can’t help but click. But what exactly makes that ad stand out while others feel fake? It all boils down to authenticity. Every marketer knows authenticity...
Advertising “gurus” on TikTok often ignore or fail to share with you the real value of building a tech stack for your Shopify store. Paid ads are only part of the equation, and they only bring users to the site, but your tech stack influences every...
Why Simplicity is the Smartest Strategy for Your Ad Copy In advertising, simplicity isn’t just a tactic—it’s a winning strategy. Research shows that writing ad copy at an 8th-grade reading level or lower isn’t about underestimating your audience but...
Launching a direct-to-consumer (DTC) brand is an exhilarating and unpredictable journey, but most importantly, it’s a journey that can be navigated successfully. Drawing from my experience working with over 150 brands and collaborating with numerous DTC...
Almost 70% of marketers use data to make decisions at all levels. Creative analytics has become crucial in creating more effective ads. However, collecting data for your ad campaigns is just one part of the creative analytics puzzle. In this guide, we’ll explore...