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7 Essential Video Ad Metrics for Measuring Campaign Success

7 Essential Video Ad Metrics for Measuring Campaign Success

by Florind Metalla | Jan 13, 2025 | Best Practices, Creative Strategy, Deep Dive, Tech, Vide Ad Metrics

Video advertising has exploded in popularity. With platforms like YouTube, Facebook, Instagram, and TikTok attracting billions of users, video has become an essential tool for reaching and engaging target audiences. But simply creating a captivating video isn’t...
14 Facebook Ad Hooks That ACTUALLY Work in 2025 (A DTC Brand Guide)

14 Facebook Ad Hooks That ACTUALLY Work in 2025 (A DTC Brand Guide)

by Florind Metalla | Jan 13, 2025 | Creative Strategy, Deep Dive

In the whirlwind of today’s digital landscape, capturing your audience’s attention is no easy feat. With shrinking attention spans and an overwhelming influx of online content, DTC brands face the daunting challenge of cutting through the noise and making...
6 Easy Ad Creatives: A Practical Guide to Getting Results

6 Easy Ad Creatives: A Practical Guide to Getting Results

by Florind Metalla | Jan 13, 2025 | Best Practices, Creative Strategy, Deep Dive, Tech, Vide Ad Metrics

Creating effective ad creatives doesn’t have to be a complex, time-consuming process. This guide provides a simplified approach to developing easy ad creatives that resonate with your target audience and deliver a strong return on investment. We’ll explore...
eCommerce Conversion Rate Optimization: Is It Your Ads or Your Website?

eCommerce Conversion Rate Optimization: Is It Your Ads or Your Website?

by Florind Metalla | Oct 29, 2024 | Best Practices, Creative Strategy, Deep Dive

You’re pouring your heart and soul (and budget!) into your Facebook, TikTok, and Google Ads. You’re targeting the right audience, your creatives are eye-catching, and you’re getting clicks. But those clicks aren’t turning into sales. Sound...
Meta Ads Audit: 15 Mistakes Draining Your DTC Budget

Meta Ads Audit: 15 Mistakes Draining Your DTC Budget

by Florind Metalla | Oct 22, 2024 | Best Practices, Deep Dive

Are you a DTC founder pouring money into Meta ads but not seeing the results you hoped for? You’re not alone. Many brands experience DTC Marketing Mistakes and struggle to get a positive return on their Meta ads investment. This Meta Ads Audit will reveal 15...
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