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Video Ad Metrics for e-Commerce: 7 Essential Metrics to Boost Sales

Video Ad Metrics for e-Commerce: 7 Essential Metrics to Boost Sales

by Florind Metalla | Oct 22, 2024 | Best Practices, Creative Strategy, Deep Dive, Tech, Vide Ad Metrics

In the cutthroat world of e-commerce, video advertising for DTC brands has become the undisputed champion. It’s no longer enough to simply have video ads; you need to create videos that truly captivate, convert, and drive revenue. But with so many metrics to...
DTC Market Research: The Ultimate Guide for Brand Growth

DTC Market Research: The Ultimate Guide for Brand Growth

by Florind Metalla | Oct 18, 2024 | Creative Strategy, Deep Dive

In the competitive world of direct-to-consumer (DTC) commerce, understanding your customers with DTC market research is no longer a luxury—it’s a necessity. Did you know that 68% of customers say they are willing to pay more for products and services from a...
eCommerce Native Ads: The eCom Brand’s Guide to Explosive Growth

eCommerce Native Ads: The eCom Brand’s Guide to Explosive Growth

by Florind Metalla | Sep 6, 2024 | Creative Strategy

eCommerce native ads are transforming the way brands connect with their audience, capturing attention and driving conversions is more challenging than ever. Traditional social media ads are losing their effectiveness as users become increasingly adept at tuning them...
Shopify Tech Stack Examples: Build a High-Performing Store

Shopify Tech Stack Examples: Build a High-Performing Store

by Florind Metalla | Sep 6, 2024 | Best Practices

Looking for effective Shopify tech stack examples? In today’s competitive eCommerce landscape, simply driving traffic to your Shopify store isn’t enough. With rising advertising costs and ever-evolving consumer behavior, brands need a robust tech stack to...
Ecommerce Copywriting: Write Ad Copy That Converts (With Examples)

Ecommerce Copywriting: Write Ad Copy That Converts (With Examples)

by Florind Metalla | Aug 30, 2024 | Creative Strategy

In the competitive world of ecommerce copywriting, capturing your audience’s attention is crucial for driving sales. With countless brands vying for their limited attention, your ad copy needs to be more than just persuasive—it needs to be crystal clear. But...
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