We stand with the underdogs🐶
It’s a struggle to juggle people, projects, clients, deadlines, and expectations—especially when you’re the underdog 🐶 competing against larger brands. We’re like you; we get it. We specialize in scaling brands to over six figures a month at a positive return. We know that case studies usually handpick metrics that make things look good, but we promise ours feature only the metrics that matter. If you’re nice, we’ll put you in touch with our clients so they can tell you.
What we’ve done for the underdogs
Generated $3.4M in revenue for aftermarket performance sensation CAP
Tripled ROAS for Masontops - mason jar DIY kits and accessories.
Sold out 15 different limited edition statues for PureArts
Generated 4 million in B2B Sales for Grand CFS
Drove in store sales while increasing email list for super tasty Allergy Smart
What do they have?
A big team, lots of money, a strong brand, seemingly unlimited resources, panache, reputation, all that. They’re established.
They’re your competitors.
You want to look away 👀, but you see them everywhere 🙄. Their ads on your social, their name in the media, your dream clients on their website.
But do you know what else they have?
Bigger company bloat. Overflowing obligations. Narratives to uphold. Appearances to maintain. Entitlement. Too much overhead.
They’re slow, conservative, talk too much, they’ve stopped taking risks, resting on their laurels, gliding on their reputation. They’re on defense.
What they’ve really got is a lot to lose.
What do YOU have?
Hunger. Drive. Grit. Scrappiness. Independence. You’re on offense.
You don’t have enough, which is why you’re dangerous. You have no choice but to be clever and creative. To make up for what you don’t have with something they can’t have: The underdog spirit.
You can move. You can adjust. You can adapt. You can get it done while they’re still stuck deciding what to do.
Small is not a stepping stone. Small is not less than. It’s greater than. It’s faster than. It’s better than.
Savor your position. You don’t get to be the underdog forever. The baton will be passed. But for now, it’s your magic wand. Use it.
How We Deliver
We’re set up for your success.
What size are your clients?
All sizes. Our clients this past year in yearly revenue:
7 figures: 8 clients
6 figures: 10 client
5 figures: 3 clients
How much do you cost?
Every client and project is unique. It may not be easy, but coming to an agreement on compensation is a crucial first step. Here are some payment arrangements we’ve utilized in the past year:
🙌 20% of ad spend with $5k minimum
🙌 The greater of $18k/mo or 10% of profit
🙌 $15k/mo retainer
🙌$500 project fee
🙌 $20k consulting fee
🙌 20% of ad spend + minimum monthly retainer
🙌 20% of ad spend + 15% profit under CPA target
We are always up for creative pricing if you have ideas.
What kind of budgets do you manage?
When it comes to paid social advertising, we usually work with monthly budgets in the six-figure range, with the highest we’ve ever managed is $1 million. To get the best results, it’s ideal to have a budget of over $40,000 per month, but we’re open to working with lower budgets if there’s a good reason to do so. Let’s find the best solution for your needs!
Do you make your own creative?
Yes, this is our preferred way to work. It’s usually a combination of our own shoots and your existing content with our own video editing. It’s often included in the media buying fee, but external shoots or additional resources are usually extra.
Thanks for reading, like you we are a small team focusing on the success of our clients. That’s why we have limited bandwidth to the number of brands we can collaborate with. You can always contact me directly if you have any questions at florind@metalla.digital. I look forward to hearing from you.