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eCommerce Conversion Rate Optimization: Is It Your Ads or Your Website?

eCommerce Conversion Rate Optimization: Is It Your Ads or Your Website?

by Florind Metalla | Oct 29, 2024 | Best Practices, Creative Strategy, Deep Dive

You’re pouring your heart and soul (and budget!) into your Facebook, TikTok, and Google Ads. You’re targeting the right audience, your creatives are eye-catching, and you’re getting clicks. But those clicks aren’t turning into sales. Sound...
Video Ad Metrics for e-Commerce: 7 Essential Metrics to Boost Sales

Video Ad Metrics for e-Commerce: 7 Essential Metrics to Boost Sales

by Florind Metalla | Oct 22, 2024 | Best Practices, Creative Strategy, Deep Dive, Tech, Vide Ad Metrics

In the cutthroat world of e-commerce, video advertising for DTC brands has become the undisputed champion. It’s no longer enough to simply have video ads; you need to create videos that truly captivate, convert, and drive revenue. But with so many metrics to...
DTC Market Research: The Ultimate Guide for Brand Growth

DTC Market Research: The Ultimate Guide for Brand Growth

by Florind Metalla | Oct 18, 2024 | Creative Strategy, Deep Dive

In the competitive world of direct-to-consumer (DTC) commerce, understanding your customers with DTC market research is no longer a luxury—it’s a necessity. Did you know that 68% of customers say they are willing to pay more for products and services from a...
eCommerce Native Ads: The eCom Brand’s Guide to Explosive Growth

eCommerce Native Ads: The eCom Brand’s Guide to Explosive Growth

by Florind Metalla | Sep 6, 2024 | Creative Strategy

eCommerce native ads are transforming the way brands connect with their audience, capturing attention and driving conversions is more challenging than ever. Traditional social media ads are losing their effectiveness as users become increasingly adept at tuning them...
Ecommerce Copywriting: Write Ad Copy That Converts (With Examples)

Ecommerce Copywriting: Write Ad Copy That Converts (With Examples)

by Florind Metalla | Aug 30, 2024 | Creative Strategy

In the competitive world of ecommerce copywriting, capturing your audience’s attention is crucial for driving sales. With countless brands vying for their limited attention, your ad copy needs to be more than just persuasive—it needs to be crystal clear. But...
Creative Strategy for DTC Brands: Florind Metalla’s Guide to High-Performing Teams

Creative Strategy for DTC Brands: Florind Metalla’s Guide to High-Performing Teams

by Florind Metalla | Jul 14, 2024 | Best Practices, Creative Strategy

Developing a winning creative strategy for DTC brands is essential in today’s competitive market. Building a creative team is a crucial step, but simply assembling talented individuals doesn’t guarantee success. To truly unlock their potential and drive...
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