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Ecommerce Landing Pages That Convert: The Ultimate Optimization Guide to Boost Sales

Ecommerce Landing Pages That Convert: The Ultimate Optimization Guide to Boost Sales

by Florind Metalla | Apr 22, 2025 | Best Practices, Deep Dive, Tech

Why High-Converting Ecommerce Landing Pages Boost Sales Ecommerce landing pages are where conversions happen or don’t. No matter how much traffic your store gets from ads, emails, or SEO, sales only happen when your landing page works. In my experience working with...
Fighting Facebook Ad Fatigue: Creative Testing That Converts

Fighting Facebook Ad Fatigue: Creative Testing That Converts

by Florind Metalla | Jan 27, 2025 | Best Practices, Creative Strategy, Deep Dive, Tech

Fighting Facebook ad fatigue is one of the biggest challenges facing performance marketers today. Even your best-performing ad creative can start to lose its impact after being shown too many times. This overexposure leads to Facebook creative fatigue, your audience...
Master Video Ad Metrics: Optimize Performance & Maximize ROI in 2025

Master Video Ad Metrics: Optimize Performance & Maximize ROI in 2025

by Florind Metalla | Jan 13, 2025 | Best Practices, Creative Strategy, Deep Dive, Tech, Vide Ad Metrics

This guide is your definitive resource for the best video marketing KPIs 2025 and video ad performance metrics for Meta ads.Video advertising has exploded in popularity, transforming how brands connect with their audiences. With platforms like YouTube, Facebook,...
eCommerce Conversion Rate Optimization: Fix Poor Ad Performance and Boost Sales

eCommerce Conversion Rate Optimization: Fix Poor Ad Performance and Boost Sales

by Florind Metalla | Oct 29, 2024 | Best Practices, Creative Strategy, Deep Dive

Last updated July 14th 2025You’re running Facebook, TikTok, or Google Ads for your online store. The clicks are coming in, but sales aren’t. It’s frustrating, and you’re not alone. One of the most common questions we hear from eCommerce founders is:“Why...
Facebook Ads Audit: How to Fix Facebook Ad Performance and Boost eCom Conversions

Facebook Ads Audit: How to Fix Facebook Ad Performance and Boost eCom Conversions

by Florind Metalla | Oct 22, 2024 | Best Practices, Deep Dive

Are your Facebook ads burning cash instead of generating conversions? If you’re a DTC brand founder or growth marketer struggling to scale on Facebook or Instagram, chances are you’re making one (or more) of the critical mistakes we see in our monthly...
Video Ad Metrics for e-Commerce: 7 Essential Metrics to Boost Sales

Video Ad Metrics for e-Commerce: 7 Essential Metrics to Boost Sales

by Florind Metalla | Oct 22, 2024 | Best Practices, Creative Strategy, Deep Dive, Tech, Vide Ad Metrics

In the cutthroat world of e-commerce, video advertising for DTC brands has become the undisputed champion. It’s no longer enough to simply have video ads; you need to create videos that truly captivate, convert, and drive revenue. But with so many metrics to...
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    Meta Ads Not Working (5 Easy Fixes)
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