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Master Video Ad Metrics: Optimize Performance & Maximize ROI in 2025

Master Video Ad Metrics: Optimize Performance & Maximize ROI in 2025

by Florind Metalla | Jan 13, 2025 | Best Practices, Creative Strategy, Deep Dive, Tech, Vide Ad Metrics

This guide is your definitive resource for the best video marketing KPIs 2025 and video ad performance metrics for Meta ads.Video advertising has exploded in popularity, transforming how brands connect with their audiences. With platforms like YouTube, Facebook,...
Meta Ad Hooks That Drive Conversions in 2025: The Ultimate Guide for Facebook & Instagram Ads

Meta Ad Hooks That Drive Conversions in 2025: The Ultimate Guide for Facebook & Instagram Ads

by Florind Metalla | Jan 13, 2025 | Creative Strategy

In the whirlwind of today’s digital landscape, capturing your audience’s attention is no easy feat. With shrinking attention spans and an overwhelming influx of online content, DTC brands face the daunting challenge of cutting through the noise and making a lasting...
6 Quick and Easy Facebook Ad Creatives that Deliver Instant Results

6 Quick and Easy Facebook Ad Creatives that Deliver Instant Results

by Florind Metalla | Jan 13, 2025 | Creative Strategy

Creating easy Facebook ad creatives isn’t a complex or time-consuming process. Whether you’re just starting and looking for Facebook ad creative tips for beginners or you’re seeking new DIY Facebook ad visuals that convert, this practical guide...
eCommerce Conversion Rate Optimization: Fix Poor Ad Performance and Boost Sales

eCommerce Conversion Rate Optimization: Fix Poor Ad Performance and Boost Sales

by Florind Metalla | Oct 29, 2024 | Best Practices, Creative Strategy, Deep Dive

Last updated July 14th 2025You’re running Facebook, TikTok, or Google Ads for your online store. The clicks are coming in, but sales aren’t. It’s frustrating, and you’re not alone. One of the most common questions we hear from eCommerce founders is:“Why...
Facebook Ads Audit: How to Fix Facebook Ad Performance and Boost eCom Conversions

Facebook Ads Audit: How to Fix Facebook Ad Performance and Boost eCom Conversions

by Florind Metalla | Oct 22, 2024 | Best Practices, Deep Dive

Are your Facebook ads burning cash instead of generating conversions? If you’re a DTC brand founder or growth marketer struggling to scale on Facebook or Instagram, chances are you’re making one (or more) of the critical mistakes we see in our monthly...
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