Advertising “gurus” on TikTok often ignore or fail to share with you the real value of building a tech stack for your Shopify store. Paid ads are only part of the equation, and they only bring users to the site, but your tech stack influences every...
Almost 70% of marketers use data to make decisions at all levels. Creative analytics has become crucial in creating more effective ads. However, collecting data for your ad campaigns is just one part of the creative analytics puzzle. In this guide, we’ll explore...