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9 Quick Wins to Protect Your Profit Margin During an Ecom Tariff War

9 Quick Wins to Protect Your Profit Margin During an Ecom Tariff War

by Florind Metalla | Apr 29, 2025 | Best Practices, E-Commerce Strategy

The ecom tariff war has cast a long shadow over businesses, big and small. While these global economic shifts might feel like forces beyond your control, the good news is you’re not entirely at their mercy. Right now, there are solid, internal actions you can...
How to Use ChatGPT for AI E-commerce Content: A Data-Driven Strategy Guide

How to Use ChatGPT for AI E-commerce Content: A Data-Driven Strategy Guide

by Florind Metalla | Apr 28, 2025 | Creative Strategy, E-Commerce Strategy

Want ChatGPT to generate better e-commerce content? This guide shows how to feed it structured data from 5 sources, Voice of Customer, Performance Metrics, Customer Interactions, Psychographics, and Cultural Signals, using tools like Zapier, GA4, and more. Includes...
2025 Shopify Tech Stack Guide: Build a High-Converting Store with Essential Apps

2025 Shopify Tech Stack Guide: Build a High-Converting Store with Essential Apps

by Florind Metalla | Sep 6, 2024 | Best Practices, E-Commerce Strategy, Tech

Last updated July 2nd 2025 Your Shopify tech stack is not just a toolbox. It is your growth engine, your customer experience delivery system, and your invisible sales team. In 2025, with rising ad costs, stricter privacy rules, and higher customer expectations, simply...
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