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eCommerce Conversion Rate Optimization: Is It Your Ads or Your Website?

eCommerce Conversion Rate Optimization: Is It Your Ads or Your Website?

by Florind Metalla | Oct 29, 2024 | Best Practices, Creative Strategy, Deep Dive

You’re pouring your heart and soul (and budget!) into your Facebook, TikTok, and Google Ads. You’re targeting the right audience, your creatives are eye-catching, and you’re getting clicks. But those clicks aren’t turning into sales. Sound...
Meta Ads Audit: 15 Mistakes Draining Your DTC Budget

Meta Ads Audit: 15 Mistakes Draining Your DTC Budget

by Florind Metalla | Oct 22, 2024 | Best Practices, Deep Dive

Are you a DTC founder pouring money into Meta ads but not seeing the results you hoped for? You’re not alone. Many brands experience DTC Marketing Mistakes and struggle to get a positive return on their Meta ads investment. This Meta Ads Audit will reveal 15...
Video Ad Metrics for e-Commerce: 7 Essential Metrics to Boost Sales

Video Ad Metrics for e-Commerce: 7 Essential Metrics to Boost Sales

by Florind Metalla | Oct 22, 2024 | Best Practices, Creative Strategy, Deep Dive, Tech, Vide Ad Metrics

In the cutthroat world of e-commerce, video advertising for DTC brands has become the undisputed champion. It’s no longer enough to simply have video ads; you need to create videos that truly captivate, convert, and drive revenue. But with so many metrics to...
Shopify Tech Stack Examples: Build a High-Performing Store

Shopify Tech Stack Examples: Build a High-Performing Store

by Florind Metalla | Sep 6, 2024 | Best Practices

Looking for effective Shopify tech stack examples? In today’s competitive eCommerce landscape, simply driving traffic to your Shopify store isn’t enough. With rising advertising costs and ever-evolving consumer behavior, brands need a robust tech stack to...
Analyze Creative Performance: Everything you Need to Know About Creative Analytics

Analyze Creative Performance: Everything you Need to Know About Creative Analytics

by Florind Metalla | Jul 14, 2024 | Best Practices

In 2024, brands are battling for attention in a crowded digital landscape. eMarketer reports that US digital ad spending will surpass $300 billion this year, with much of that flowing into the feeds and timelines of your ideal customer. With online ad space at a...
Creative Strategy for DTC Brands: Florind Metalla’s Guide to High-Performing Teams

Creative Strategy for DTC Brands: Florind Metalla’s Guide to High-Performing Teams

by Florind Metalla | Jul 14, 2024 | Best Practices, Creative Strategy

Developing a winning creative strategy for DTC brands is essential in today’s competitive market. Building a creative team is a crucial step, but simply assembling talented individuals doesn’t guarantee success. To truly unlock their potential and drive...
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