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6 Easy Ad Creatives: A Practical Guide to Getting Results

6 Easy Ad Creatives: A Practical Guide to Getting Results

by Florind Metalla | Jan 13, 2025 | Best Practices, Creative Strategy, Deep Dive, Tech, Vide Ad Metrics

Creating effective ad creatives doesn’t have to be a complex, time-consuming process. This guide provides a simplified approach to developing easy ad creatives that resonate with your target audience and deliver a strong return on investment. We’ll explore...
eCommerce Conversion Rate Optimization: Is It Your Ads or Your Website?

eCommerce Conversion Rate Optimization: Is It Your Ads or Your Website?

by Florind Metalla | Oct 29, 2024 | Best Practices, Creative Strategy, Deep Dive

You’re pouring your heart and soul (and budget!) into your Facebook, TikTok, and Google Ads. You’re targeting the right audience, your creatives are eye-catching, and you’re getting clicks. But those clicks aren’t turning into sales. Sound...
Meta Ads Audit: 15 Mistakes Draining Your DTC Budget

Meta Ads Audit: 15 Mistakes Draining Your DTC Budget

by Florind Metalla | Oct 22, 2024 | Best Practices, Deep Dive

Are you a DTC founder pouring money into Meta ads but not seeing the results you hoped for? You’re not alone. Many brands experience DTC Marketing Mistakes and struggle to get a positive return on their Meta ads investment. This Meta Ads Audit will reveal 15...
Video Ad Metrics for e-Commerce: 7 Essential Metrics to Boost Sales

Video Ad Metrics for e-Commerce: 7 Essential Metrics to Boost Sales

by Florind Metalla | Oct 22, 2024 | Best Practices, Creative Strategy, Deep Dive, Tech, Vide Ad Metrics

In the cutthroat world of e-commerce, video advertising for DTC brands has become the undisputed champion. It’s no longer enough to simply have video ads; you need to create videos that truly captivate, convert, and drive revenue. But with so many metrics to...
DTC Market Research: The Ultimate Guide for Brand Growth

DTC Market Research: The Ultimate Guide for Brand Growth

by Florind Metalla | Oct 18, 2024 | Creative Strategy, Deep Dive

In the competitive world of direct-to-consumer (DTC) commerce, understanding your customers with DTC market research is no longer a luxury—it’s a necessity. Did you know that 68% of customers say they are willing to pay more for products and services from a...
DTC Mistakes: 5 Fatal Errors That Can Kill Your Brand (And How to Avoid Them)

DTC Mistakes: 5 Fatal Errors That Can Kill Your Brand (And How to Avoid Them)

by Florind Metalla | Jul 16, 2024 | Deep Dive

Launching a direct-to-consumer (DTC) brand is an exciting journey, but it’s also a challenging one. Many promising DTC ventures fail because of common DTC mistakes that hinder their growth and success. Having worked with over 150 brands and collaborated with...
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