The ecom tariff war has cast a long shadow over businesses, big and small. While these global economic shifts might feel like forces beyond your control, the good news is you’re not entirely at their mercy. Right now, there are solid, internal actions you can...
Want ChatGPT to generate better e-commerce content? This guide shows how to feed it structured data from 5 sources, Voice of Customer, Performance Metrics, Customer Interactions, Psychographics, and Cultural Signals, using tools like Zapier, GA4, and more. Includes...
Last updated July 2nd 2025 Your Shopify tech stack is not just a toolbox. It is your growth engine, your customer experience delivery system, and your invisible sales team. In 2025, with rising ad costs, stricter privacy rules, and higher customer expectations, simply...
Running ads for a direct-to-consumer (DTC) brand is exciting, but also incredibly risky. Despite the opportunity, many marketers fall into the same traps that drain budgets and derail growth. After auditing over 150 brands, I’ve seen firsthand how avoidable mistakes...
