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How to Use ChatGPT for AI E-commerce Content: A Data-Driven Strategy Guide

How to Use ChatGPT for AI E-commerce Content: A Data-Driven Strategy Guide

by Florind Metalla | Apr 28, 2025 | Creative Strategy, E-Commerce Strategy

Want ChatGPT to generate better e-commerce content? This guide shows how to feed it structured data from 5 sources, Voice of Customer, Performance Metrics, Customer Interactions, Psychographics, and Cultural Signals, using tools like Zapier, GA4, and more. Includes...
Fighting Facebook Ad Fatigue: Creative Testing That Converts

Fighting Facebook Ad Fatigue: Creative Testing That Converts

by Florind Metalla | Jan 27, 2025 | Best Practices, Creative Strategy, Deep Dive, Tech

Fighting Facebook ad fatigue is one of the biggest challenges facing performance marketers today. Even your best-performing ad creative can start to lose its impact after being shown too many times. This overexposure leads to Facebook creative fatigue, your audience...
Master Video Ad Metrics: Optimize Performance & Maximize ROI in 2025

Master Video Ad Metrics: Optimize Performance & Maximize ROI in 2025

by Florind Metalla | Jan 13, 2025 | Best Practices, Creative Strategy, Deep Dive, Tech, Vide Ad Metrics

This guide is your definitive resource for the best video marketing KPIs 2025 and video ad performance metrics for Meta ads.Video advertising has exploded in popularity, transforming how brands connect with their audiences. With platforms like YouTube, Facebook,...
Meta Ad Hooks That Drive Conversions in 2025: The Ultimate Guide for Facebook & Instagram Ads

Meta Ad Hooks That Drive Conversions in 2025: The Ultimate Guide for Facebook & Instagram Ads

by Florind Metalla | Jan 13, 2025 | Creative Strategy

In the whirlwind of today’s digital landscape, capturing your audience’s attention is no easy feat. With shrinking attention spans and an overwhelming influx of online content, DTC brands face the daunting challenge of cutting through the noise and making a lasting...
6 Quick and Easy Facebook Ad Creatives that Deliver Instant Results

6 Quick and Easy Facebook Ad Creatives that Deliver Instant Results

by Florind Metalla | Jan 13, 2025 | Creative Strategy

Creating easy Facebook ad creatives isn’t a complex or time-consuming process. Whether you’re just starting and looking for Facebook ad creative tips for beginners or you’re seeking new DIY Facebook ad visuals that convert, this practical guide...
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