Performance Based Digital Marketing Ads
Book a Call
Video Ad Metrics for e-Commerce: 7 Essential Metrics to Boost Sales

Video Ad Metrics for e-Commerce: 7 Essential Metrics to Boost Sales

by Florind Metalla | Oct 22, 2024 | Best Practices, Creative Strategy, Deep Dive, Tech, Vide Ad Metrics

In the cutthroat world of e-commerce, video advertising for DTC brands has become the undisputed champion. It’s no longer enough to simply have video ads; you need to create videos that truly captivate, convert, and drive revenue. But with so many metrics to...
DTC Market Research: The Ultimate Guide for Brand Growth

DTC Market Research: The Ultimate Guide for Brand Growth

by Florind Metalla | Oct 18, 2024 | Creative Strategy, Deep Dive

In the competitive world of direct-to-consumer (DTC) commerce, understanding your customers with DTC market research is no longer a luxury—it’s a necessity. Did you know that 68% of customers say they are willing to pay more for products and services from a...
2025 Shopify Tech Stack Guide: Build a High-Converting Store with Essential Apps

2025 Shopify Tech Stack Guide: Build a High-Converting Store with Essential Apps

by Florind Metalla | Sep 6, 2024 | Best Practices, E-Commerce Strategy, Tech

Last updated July 2nd 2025 Your Shopify tech stack is not just a toolbox. It is your growth engine, your customer experience delivery system, and your invisible sales team. In 2025, with rising ad costs, stricter privacy rules, and higher customer expectations, simply...
DTC Advertising Mistakes: 5 Costly Errors That Drain Budget (And How to Fix Them)

DTC Advertising Mistakes: 5 Costly Errors That Drain Budget (And How to Fix Them)

by Florind Metalla | Jul 16, 2024 | Best Practices, Deep Dive, E-Commerce Strategy

Running ads for a direct-to-consumer (DTC) brand is exciting, but also incredibly risky. Despite the opportunity, many marketers fall into the same traps that drain budgets and derail growth. After auditing over 150 brands, I’ve seen firsthand how avoidable mistakes...
Next Entries »
  • A modern blue-themed feature image for a 2025 guide on AI avatars in UGC video ads. The design shows two photorealistic avatars (male and female), a comparison checklist, and bold text highlighting “Comparing AI Avatars for UGC Video Ads” and “Best UGC Video Software for Facebook Ads.”
    The Ultimate 2025 Guide: Comparing AI Avatars for UGC Video Ads
  • Meta Advantage+ creative enhancements audit illustration showing Facebook ads automation risks, with icons for overlays, music, and comments, highlighting what to turn off and why to optimize Meta ads creative.
    10 Meta Advantage+ Creative Enhancements (What to Turn Off & Why)
  • A Meta ads strategy 2026 blueprint, showing two campaigns with high-level data. The image illustrates a successful campaign structure for a brand focused on scaling Facebook ads.
    Meta Ads Strategy 2026: Why 2 Campaigns Scale Better Than 20
  • Feature image for blog post on Meta ads not working, showing a marketer analyzing Facebook Ads performance data with charts, targeting icons, and conversion metrics to troubleshoot campaign issues.
    Meta Ads Not Working (5 Easy Fixes)
  • Feature image of Meta ads targeting in 2025.
    Meta Ads Targeting in 2025: How to Reach the Right People
  • Featured blog image showcasing meta advertising strategy 2025.
    Meta Advertising Strategy 2025: Simplify Facebook Ad Campaigns for Predictable Results

© 2025 Metalla Digital | Toronto, CA

💵 Earnings Disclaimer | ⭐ Terms & Conditions | 🕵️ Privacy Policy