Last Updated: October 27, 2025 Black Friday and Cyber Monday demand a full-funnel Meta Ads plan: warm audiences early, ramp budgets gradually, switch to value-focused bidding during peak days, and align paid + owned channels. This playbook shows how to structure...
Comparing AI avatars for UGC video ads is essential for any marketer looking to scale their social media content. User-Generated Content (UGC) has revolutionized social media advertising. Brands crave the authenticity and trust that comes from “real...
Are Meta Advantage+ creative enhancements sabotaging your ads? Facebook pitches them as AI-powered performance boosters, but in reality, many advertisers discover they distort ad copy, ruin brand visuals, and waste budget. Your ad creative is your brand’s first...
The Meta ads strategy 2026 demands a fundamental shift in thinking. The days of micromanaging ad sets and trying to outsmart Meta’s algorithm are a thing of the past. If you’re running e-commerce ads on Facebook or Instagram, the core question is no longer,...
Meta ads not working? You launched your campaign, built strong creative, and set up targeting. Everything looks good, yet results are flat. It is tempting to blame the algorithm or start flipping switches. In my audits of 30 Shopify brands this year, poor results were...
