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Fighting Facebook Ad Fatigue: Creative Testing That Converts

Fighting Facebook Ad Fatigue: Creative Testing That Converts

by Florind Metalla | Jan 27, 2025 | Best Practices, Creative Strategy, Deep Dive, Tech

Fighting Facebook ad fatigue is one of the biggest challenges facing performance marketers today. Even your best-performing ad creative can start to lose its impact after being shown too many times. This overexposure leads to Facebook creative fatigue, your audience...
Master Video Ad Metrics: Optimize Performance & Maximize ROI in 2025

Master Video Ad Metrics: Optimize Performance & Maximize ROI in 2025

by Florind Metalla | Jan 13, 2025 | Best Practices, Creative Strategy, Deep Dive, Tech, Vide Ad Metrics

This guide is your definitive resource for the best video marketing KPIs 2025 and video ad performance metrics for Meta ads.Video advertising has exploded in popularity, transforming how brands connect with their audiences. With platforms like YouTube, Facebook,...
Meta Ad Hooks That Drive Conversions in 2025: The Ultimate Guide for Facebook & Instagram Ads

Meta Ad Hooks That Drive Conversions in 2025: The Ultimate Guide for Facebook & Instagram Ads

by Florind Metalla | Jan 13, 2025 | Creative Strategy

In the whirlwind of today’s digital landscape, capturing your audience’s attention is no easy feat. With shrinking attention spans and an overwhelming influx of online content, DTC brands face the daunting challenge of cutting through the noise and making a lasting...
6 Quick and Easy Facebook Ad Creatives that Deliver Instant Results

6 Quick and Easy Facebook Ad Creatives that Deliver Instant Results

by Florind Metalla | Jan 13, 2025 | Creative Strategy

Creating easy Facebook ad creatives isn’t a complex or time-consuming process. Whether you’re just starting and looking for Facebook ad creative tips for beginners or you’re seeking new DIY Facebook ad visuals that convert, this practical guide...
eCommerce Conversion Rate Optimization: Fix Poor Ad Performance and Boost Sales

eCommerce Conversion Rate Optimization: Fix Poor Ad Performance and Boost Sales

by Florind Metalla | Oct 29, 2024 | Best Practices, Creative Strategy, Deep Dive

Last updated July 14th 2025You’re running Facebook, TikTok, or Google Ads for your online store. The clicks are coming in, but sales aren’t. It’s frustrating, and you’re not alone. One of the most common questions we hear from eCommerce founders is:“Why...
Video Ad Metrics for e-Commerce: 7 Essential Metrics to Boost Sales

Video Ad Metrics for e-Commerce: 7 Essential Metrics to Boost Sales

by Florind Metalla | Oct 22, 2024 | Best Practices, Creative Strategy, Deep Dive, Tech, Vide Ad Metrics

In the cutthroat world of e-commerce, video advertising for DTC brands has become the undisputed champion. It’s no longer enough to simply have video ads; you need to create videos that truly captivate, convert, and drive revenue. But with so many metrics to...
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