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DTC Market Research: The Ultimate Guide for Brand Growth

DTC Market Research: The Ultimate Guide for Brand Growth

by Florind Metalla | Oct 18, 2024 | Creative Strategy, Deep Dive

In the competitive world of direct-to-consumer (DTC) commerce, understanding your customers with DTC market research is no longer a luxury—it’s a necessity. Did you know that 68% of customers say they are willing to pay more for products and services from a...
DTC Advertising Mistakes: 5 Costly Errors That Drain Budget (And How to Fix Them)

DTC Advertising Mistakes: 5 Costly Errors That Drain Budget (And How to Fix Them)

by Florind Metalla | Jul 16, 2024 | Best Practices, Deep Dive, E-Commerce Strategy

Running ads for a direct-to-consumer (DTC) brand is exciting, but also incredibly risky. Despite the opportunity, many marketers fall into the same traps that drain budgets and derail growth. After auditing over 150 brands, I’ve seen firsthand how avoidable mistakes...
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