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9 Quick Wins to Protect Your Profit Margin During an Ecom Tariff War

9 Quick Wins to Protect Your Profit Margin During an Ecom Tariff War

by Florind Metalla | Apr 29, 2025 | Best Practices, E-Commerce Strategy

The ecom tariff war has cast a long shadow over businesses, big and small. While these global economic shifts might feel like forces beyond your control, the good news is you’re not entirely at their mercy. Right now, there are solid, internal actions you can...
Master Video Ad Metrics: Optimize Performance & Maximize ROI in 2025

Master Video Ad Metrics: Optimize Performance & Maximize ROI in 2025

by Florind Metalla | Jan 13, 2025 | Best Practices, Creative Strategy, Deep Dive, Tech, Vide Ad Metrics

This guide is your definitive resource for the best video marketing KPIs 2025 and video ad performance metrics for Meta ads.Video advertising has exploded in popularity, transforming how brands connect with their audiences. With platforms like YouTube, Facebook,...
6 Quick and Easy Facebook Ad Creatives that Deliver Instant Results

6 Quick and Easy Facebook Ad Creatives that Deliver Instant Results

by Florind Metalla | Jan 13, 2025 | Creative Strategy

Creating easy Facebook ad creatives isn’t a complex or time-consuming process. Whether you’re just starting and looking for Facebook ad creative tips for beginners or you’re seeking new DIY Facebook ad visuals that convert, this practical guide...
eCommerce Conversion Rate Optimization: Fix Poor Ad Performance and Boost Sales

eCommerce Conversion Rate Optimization: Fix Poor Ad Performance and Boost Sales

by Florind Metalla | Oct 29, 2024 | Best Practices, Creative Strategy, Deep Dive

Last updated July 14th 2025You’re running Facebook, TikTok, or Google Ads for your online store. The clicks are coming in, but sales aren’t. It’s frustrating, and you’re not alone. One of the most common questions we hear from eCommerce founders is:“Why...
Facebook Ads Audit: How to Fix Facebook Ad Performance and Boost eCom Conversions

Facebook Ads Audit: How to Fix Facebook Ad Performance and Boost eCom Conversions

by Florind Metalla | Oct 22, 2024 | Best Practices, Deep Dive

Are your Facebook ads burning cash instead of generating conversions? If you’re a DTC brand founder or growth marketer struggling to scale on Facebook or Instagram, chances are you’re making one (or more) of the critical mistakes we see in our monthly...
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  • A modern blue-themed feature image for a 2025 guide on AI avatars in UGC video ads. The design shows two photorealistic avatars (male and female), a comparison checklist, and bold text highlighting “Comparing AI Avatars for UGC Video Ads” and “Best UGC Video Software for Facebook Ads.”
    The Ultimate 2025 Guide: Comparing AI Avatars for UGC Video Ads
  • Meta Advantage+ creative enhancements audit illustration showing Facebook ads automation risks, with icons for overlays, music, and comments, highlighting what to turn off and why to optimize Meta ads creative.
    10 Meta Advantage+ Creative Enhancements (What to Turn Off & Why)
  • A Meta ads strategy 2026 blueprint, showing two campaigns with high-level data. The image illustrates a successful campaign structure for a brand focused on scaling Facebook ads.
    Meta Ads Strategy 2026: Why 2 Campaigns Scale Better Than 20
  • Feature image for blog post on Meta ads not working, showing a marketer analyzing Facebook Ads performance data with charts, targeting icons, and conversion metrics to troubleshoot campaign issues.
    Meta Ads Not Working (5 Easy Fixes)
  • Feature image of Meta ads targeting in 2025.
    Meta Ads Targeting in 2025: How to Reach the Right People
  • Featured blog image showcasing meta advertising strategy 2025.
    Meta Advertising Strategy 2025: Simplify Facebook Ad Campaigns for Predictable Results

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